How To Drive Free Traffic To Your Website

The holy grail of internet marketing seems to be getting “free” traffic. Even though you could do a lot with paid traffic, such as pay-per-click, free traffic is great. There are several ways you can get some free traffic to your main website.

Starting a blog, whether on your own domain or even on a hosted site such as Blogger.com or Wordpress.com can give you a great advantage over just a regular website. The main thing that makes blogs great for getting traffic is that they have a built-in RSS feed. These RSS feeds allow search engines and several other directories or engines to index the content of blogs and do this very easily.

There are several social bookmarking sites, such as Digg.com and Del.icio.us and other sites like this. You can “bookmark” your own blog posts and other pages to help them get ranked in the search engines. Often times these social bookmarking “tag” pages will get ranked as well. Although this isn’t a direct link, these pages can serve as bridge pages with links back to your site and these pages rank also rank very well with the search engines.

There are dozens of places on the internet that you can create mini-sites or individual pages. These sites typically will allow you to post whatever content you want to post including your own RSS feeds from your blog, other websites, articles, video or whatever else you’d like to create in these pages. The main key to success with these types of sites is to make sure that you’re posting links back to your website, especially the deep links. Those RSS feeds included in the mini-sites or pages are a great way to get links back to your site. Also, create an individual text links using html or even images.

Next to pay-per-click, articles are the best way to get your website ranked and get traffic back to your website. The main reason these article websites are so good is because the pages on which your article shows up are very relevant and the links that are allowed in the author profile or resource box. Many of the good article sites also have a lot of “authority” with the search engines and their article pages rank very well which also means that the link values passed along from these types of sites are very high.

Posting on forums is another great way to generate links back to you site. Find forums within your niche and start contributing to the conversations. Make sure that you’re posting on forums that allow you to add a signature with a link. Also, whenever possible, view the source on forums and see if they add a “nofollow” attrib within the link code. If they do, that forum won’t do much for your search engine optimization, but will work for getting clicks back to your website.

You can find that there are a lot of blogs that already get a lot of traffic. When you comment on these blogs, you’ll usually have an option to put in your name, email, url and your comment. If your comment is insightful and contributes to the value of the original post, you’ll have other readers of that same blog post find your comment and many times will click through to your blog. I’ve personally done this and also had visitors to my sites also from blogs for comments I’ve left.

These are some great ways to get free traffic but each of these requires an investment of time. If you’re willing to put in a consistent, dedicated amount of time each day or a few times per week. Consistency is a key part of success when it comes to getting traffic to your website.

Related articles by Zemanta

• 7 New Marketing Tips for your Organization (andreavascellari.com)
• Reasons why some websites fail (opencircle.co.za)

Pay Per Click Advertising – The Power of Keywords

The root of a quality pay per click campaign is the right keyword list. It’s important to search for and research high quality keywords. Make a long list, and make sure you check out every possible avenue for success.

Not sure how to do this? Suppose your basic keyword was “loan.” Many people search for this word every day. However, lots of sites also use this word, making it difficult to rank well for it. The answer is to broaden your keyword scope.

Imagine all the ways that your base keyword can be used. There are several interpretations that a searcher might be looking for when they type in loans. Think of all the different ways searchers may interpret your keyword. Examples are; “getting loan” “house loan,” “bad credit loan” etc.

These keywords are just a slight deviation from the base keyword. You can dig down and expand your scope. There are many varieties of loans available. You should combine these keywords with your first basic list and see all the options you will come up with, just from one base word.

An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.

Do not use saturated keywords that have a lot of competition bidding on them. Find specialized ones that are derived from the primary keyword. Also make different key phrases from one phrase; “loan bad credit” can be taken from “bad credit loan.” Doing this will attract more searchers.

Campaigns and keywords can be created around the different search keywords that your potential buyers will be looking for. It is wise to try all sorts of different keywords and phrases as searchers can use a wide variety of keywords and phrases.

Initially you can use; misspelled words, domain names, products, serial numbers and plurals. Sometimes searchers forget to put spaces in between words and when you use these types of key phrases you can find more traffic.

Use company names and domain names, as well as variations on them. Think about using superlatives like “best” or “cheapest”, and remember that there may be spelling variations in different countries.

You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.

A good keyword list is the foundation for a successful pay per click campaign. To ensure your success, explore all your options before you decide on the words you’re going to target.

Related articles by Zemanta

• Keyword Bid Management (ronmedlin.com)
• How to Test A Pay Per Click Campaign At Low Risk For $1 A Day (affiliatestartingline.com)
• eVision Ranked One of the Top 30 Pay Per Click (PPC) Search Engine Advertising Management Firms by TopSeos for 12 Straight Months (prweb.com)